FILA FX-2
Read time
4min
4min
Brief
Bring to life an icon from the FILA archive, the FX-2.
Back in 1983 Pierluigi Rolando created the iconic FILA flag, an element of design that would represent the brand in a new phase, aiming to combine elegance, beauty and performance.
Back in 1983 Pierluigi Rolando created the iconic FILA flag, an element of design that would represent the brand in a new phase, aiming to combine elegance, beauty and performance.
Need:
- Recreate the iconic FX-2
- Use premium materials
- Best comfort possible
- Recreate the iconic FX-2
- Use premium materials
- Best comfort possible
Construction:
Upper: Premium leather
Insole/footbed: PU + Leather
Outsole: 2 density rubber
Upper: Premium leather
Insole/footbed: PU + Leather
Outsole: 2 density rubber
Price: R$899,99 / $188
FILA FX-2
Brazil
Market
Casual Lifestyle
My role
Product design
with Ricardo Rocha
Time frame
2023
Website
www.fila.com.br
Brazil
Market
Casual Lifestyle
My role
Product design
with Ricardo Rocha
Time frame
2023
Website
www.fila.com.br
LAUNCH - PRESSDAY
ORIGINAL REFERENCE FROM THE FILA MUSEUM IN BIELLA, ITALY
The first time a FILA sneaker went to market was in 1985 at the classic Tennis Tournment Wimbledon. But the original product was designed back in 1983 and now to pay homage to this iconic creation, FILA Brazil is launching a limited series of the FX-2 for the 40th anniversary of the model.
FILA ad - Wimbledon 1985
PROCESS
The first and most important part of any footwear creation is the last. As we say, the last comes first. So the team went above and beyond to design and get the best fitting last for the product. The next step was getting the right pattern drawn onto the last, adjusting where ever necessary.
The upper comes in a top premium buttery like leather with a suede toecap. The tongue brings the iconic FILA Stack logo in patch format and the heel brings the FILA letter signature.
On the inside we added a tag with laser cut where the limited numbers appears, and the saying "SAMPLE" for the sample pairs.
As the cherry on top, we had Mano Brown, a living legend of the brazilian hip hop scene as the embassador of the product.
This trully was amazing to see. Congratulations to the whole marketing team for telling this story with honors.
This trully was amazing to see. Congratulations to the whole marketing team for telling this story with honors.
I am extremely honored to be part of the team that brought the FX-2 to market. The whole process was very challenging but in the end we were able to show a beautiful and elegant sneaker, with all the history that the FILA brand carries from all these 100+ years of existence.
A special thank you for everyone that was involved in the project.
