CMF DESIGN
Read time
2min
2min
Brief
Use the collection color palette to create aesthetic and comercial colorways for a range of products, from entry level products to energy lines for the FILA Brazil Q3Q4 2023 line.
Need:
- Comercial colorways for base of pyramid products
- Bold and impactful colorways for mid to top of pyramid products
- Comercial colorways for base of pyramid products
- Bold and impactful colorways for mid to top of pyramid products
CMF DESIGN
Brazil
Market
Lifestyle
My role
Color and Materials
Time frame
2023
Website
www.fila.com.br
Brazil
Market
Lifestyle
My role
Color and Materials
Time frame
2023
Website
www.fila.com.br
Color Updates happen evey season and with that we must identify which colors works best for each specific product. After analysing sell-in and sell-out data, market research and trend research we start to work with proposals for the collection.
RENNO VINTAGE
M-SQUAD & ACE
VENTURE TRACER
RETRO COLLEGE
RT-LOW
