Rider Sprint
Product Design
Product Design
Read time
4min
4min
Brief
Design a flipflop with confort in mind.
How might we emulate softness and confort to attract the right consumer?
How might we emulate softness and confort to attract the right consumer?
Need:
- Comfortable footbed
- Sportstyle visual / fast
- Comfortable footbed
- Sportstyle visual / fast
Construction:
Upper: PVC
Insole/footbed: PVC + EVA
Outsole: PVC
Upper: PVC
Insole/footbed: PVC + EVA
Outsole: PVC
Price: R$59,99 / $11
Rider Sprint
Brazil
Market
Confort/Sport lifestyle
My role
Concept + Product design
Time frame
2022
Website
www.rider.com.br
Brazil
Market
Confort/Sport lifestyle
My role
Concept + Product design
Time frame
2022
Website
www.rider.com.br
IDEATION
RENDER + PRODUCT
Focusing on confort but still giving a fast a sportstyle look to the product, the idea to mix PVC and EVA was an interesting possibility. Where the most contact happens between feet and product, an EVA cushion was added for extra confort, besides the puffer-like visual of the whole footbed. On the thumb was placed a flat surface for personalization purposes.
The upper plays with different textures to add depth and personality, mixing shiny with matte finishes.
Every project recieves great attention from the Color & Trim designers, bringing a variety of versions for the product.
The upper recieved a silkscreen finish to add even more detail to the product, allowing those touch of colors to pop and attract the consumer.
A special thankyou for everyone that was involved in the project as we had a few major challenges to achieve the right look we desired with the right price. The result was a beautifully constructed project.
