Rider - R-Y Mule
Product Design
Product Design
Read time
7min
7min
Context
As the streetwear market evolve and take suprising turns, we noticed to growth of interest on mule like footwear. Understanding this market shift we started designing a few concepts to understand where the brand would fit.
After many prototypes and tests we finally launched the Rider R-Y Mule.
Rider x RY Mule
Brazil
Market
Streetwear lifestyle
My role
Concept + Product design
Time frame
2022
Website
www.rider.com.br
Brazil
Market
Streetwear lifestyle
My role
Concept + Product design
Time frame
2022
Website
www.rider.com.br
IDEATION
PROCESS
CAMPAIGN
Photography/Video: @antoniovinicius_
Model: @th4ys
The mule dropped with 3 Rider collorway and 3 collabs with sneakershops based in Brazil: Guadalupe, YourID and Cartel011
-
The process was very challenging as the brand is focused mainly on full pvc products, so introducing manufactured footwear was quite a new concept. But the design team, 3D designers and production team all engaged and had the same objective in mind.
This is a moment to thank everyone involved that made this whole idea possible!
Thanks Grendene & Rider team.
Thanks Grendene & Rider team.
