Rider - R-Y Mule
Product Design 

Read time
7min
Context
As the streetwear market evolve and take suprising turns, we noticed to growth of interest on mule like footwear. Understanding this market shift we started designing a few concepts to understand where the brand would fit.

After many prototypes and tests we finally launched the Rider R-Y Mule.



Rider x RY Mule
Brazil

Market
Streetwear lifestyle

My role
Concept + Product design

Time frame
2022

Website
www.rider.com.br

IDEATION
PROCESS
CAMPAIGN

Photography/Video: @antoniovinicius_
Model: @th4ys

The mule dropped with 3 Rider collorway and 3 collabs with sneakershops based in Brazil: Guadalupe, YourID and Cartel011

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The process was very challenging as the brand is focused mainly on full pvc products, so introducing manufactured footwear was quite a new concept. But the design team, 3D designers and production team all engaged and had the same objective in mind. 
This is a moment to thank everyone involved that made this whole idea possible!
Thanks Grendene & Rider team.

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